A too-sweet tequila would be fine for about $30, but Lobos can't match its upscale price.

Male basketball player dunks the ball with two hands. Close up on the rim, net and ball. When the clock winds down in a professional basketball game, the entire arena holds its breath. One shot can ...

Lobos 1707 Tequila & Mezcal unveiled its bold rebranding and multichannel marketing campaign, UnDOMESTICATE, celebrating the fearless spirit of the wolf. Developed with creative agency Hudson Rouge, ...

A weekend of 5-star arrangements in sunny Los Angeles….don’t mind if I do! BLACK ENTERPRISE was invited to Hollywood to join the Lobos 1707 Tequila & Mezcal wolf pack on its first-ever branded press ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Lobos 1707 Tequila & Mezcal launched a new bottle today in partnership ...

Lobos 1707 founder Diego Osorio tells ET how to throw the perfect holiday party and avoid any common party fouls. Eat, drink, and be merry! Lobos 1707 founder Diego Osorio rang in the holiday season ...

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of a new digital campaign featuring investor and NBA legend LeBron James, alongside actress and singer ...

Lobos 1707 Tequila, the four-year-old spirits brand backed by LeBron James, launched an ad campaign starring the NBA icon and actor Victoria Justice, per a press release. Building on a teaser video, ...

LeBron James is getting into business with independent spirits producer Lobos 1707. “WOW WOW WOW!!” the Lakers superstar said in an Instagram post announcing the partnership to his 154 million ...