YouTube has brought to an end a limited test that locked 4K videos behind its Premium subscription, according to one of its official Twitter accounts (via 9to5Google). YouTube has supported 4K videos ...

‘Viewers should now be able to access 4K quality resolutions without Premium membership’ ‘Viewers should now be able to access 4K quality resolutions without Premium membership’ The idea of having to ...

For a small number of people, Google briefly tested a change to YouTube Premium that would make 4K videos unavailable to free users. YouTube has supported 4K videos since 2010, years before the ...

YouTube might be testing making 4K streaming a paid YouTube Premium feature. 4K is currently free for all users, but people on Twitter and Reddit said YouTube was ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a news writer focused on creative industries, computing, and internet culture. Jess started her career at ...

Earlier this month, YouTube ran an experiment where it asked some free users to upgrade to a premium account to watch videos in 4K resolution. The company has now ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, ...

Two months ago, Sundar Pichai announced a new era of belt-tightening at Google, leading to the shutdown of the Pixel laptop hardware team, a culling of half of the experimental projects at Area 120, a ...