Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

Chemically processed hair requires additional moisture to keep it healthy, Gwen Jimmere, CEO and founder of Naturalicious, tells Elite Daily, so the best shampoos for permed hair should ideally ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...