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掌握数字化营销框架,让营销有的放矢(一)- AIPLA模型
AIPLA模型是面向C端用户的一个非常好用和经典的用户生命周期模型,在本篇文章中,作者详细介绍了AIPLA模型的原则和用法,希望能帮到大家。 在《在你打开手机App的那一秒钟,发生了什么?》和《波澜壮阔,广告系统的演化过程》中,风叔详细介绍了广告投放 ...
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