There’s a new premium performance running shoe on the market, courtesy of APL. The brand has delivered its new Streamline model, a tech-loaded look built with comfort, cushioning and speed in mind.
David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives ...
Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...
Imagine for a moment Steve Nash driving to the basket, doing that Nash thing where he slaloms through rows of defenders. But rather than shooting his little one-hand runner, instead picture Nash ...
When a shoe holds the singular distinction of being banned by the NBA due to “providing an undue competitive advantage,” it’s hard not have lofty expectations. That certainly was the case when I laced ...
Nowadays, it’s no longer surprising to see a car manufacturer tap into the streetwear market with some exclusive products. Ferrari does it, Lamborghini does it, and even Mercedes-Maybach does it. So ...