Absolut Vodka and Tabasco recently unveiled a new chili pepper-flavored vodka with an alcohol‑by‑volume (ABV) of 38 percent. Named Absolut Tabasco, it is made by infusing their signature vodka with a ...

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This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Adventurousness is nothing new for the Absolut Vodka brand. In 2020, for example, Absolut joined a list of booze companies that made hand sanitizer. Its lineup of flavored vodkas, meanwhile, ranges ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

You know the friend, the one who immediately orders an espresso martini the moment you sit down at happy hour. Everyone has one. In fact, in the past decade, the espresso martini has grown 54% on ...

The iconic Swedish vodka brand teams up with Louisiana hot sauce Tabasco to create a fiery new bottle built for bloody Marys and bold cocktails. Absolut Tabasco, launching today, is made by infusing ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...