Net income at newly public Versant fell 31% in 2025, as the company saw revenue from advertising and distribution tumble, ...

The streaming giant's management team has made another successful pivot.

According to the latest WARC Media Platform Insights report, Netflix’s advertising revenue surpassed $1.5 billion in 2025 ...

Meta Platforms META generates most of its revenues from advertising. In the third quarter of 2025, advertising revenues accounted for 98.6% of Family of Apps revenues and 97.7% of third-quarter total ...

Netflix was late to introduce an ad-based tier, but this offering is set to generate $3 billion in revenue in 2026. The stock’s current price-to-earnings ratio is near a three-year low. The upcoming ...

Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 ...

The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms ...

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

As streaming grows across OTT environments, sophisticated dynamic ad insertion models are expected to meet a widely varying range of viewer and broadcaster expectations. However, well-executed ad ...

It’s a good day when an agency increases its annual ad spend forecast. This week, WPP Media published its 2025 global end-of-year forecast, which predicts 8.8% growth over the past year (excluding US ...