Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and ...

COLOGNE, Germany--(BUSINESS WIRE)-- dmexco — Adobe (NAS: ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that dramatically speeds up the process for tagging ...

Today Adobe (news, site) announced the release of Adobe Tag Manager for the Adobe Online Marketing Suite (OMS). Powered by Omniture, this tool provides a tag management framework for the entire Adobe ...

SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point. The bottom line in analytics isn't numbers: it's the actionable insight that data provides. "We've ...