Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. The fall release includes improvements to Analysis ...

Adobe Inc. has come up with a way for data scientists and marketers to analyze and get insights out of their data. Called Analysis Workspace, the platform allows users to curate customized dashboards ...

Adobe has added new capabilities to its Analysis Workspace, a visual editing platform to deliver, discover, visualize, and share insights. The goal, according to Jeff Allen, senior director of product ...

Adobe has been hard at work embedding Adobe Sensei AI into its analytics. It's time for a checkup. Barb examines how capabilities like Anomaly Detection, Contribution Analysis and Intelligent Alerts ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...