After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud.

Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

It’s been almost two years since the IAB Tech Lab launched ads.txt. Though the benefits of supporting a simple text-based tool have been proven to be effective, publishers’ adoption seems to be slow.

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Nov 16, 2020, 07:15pm EST Nov 17, 2020, 06:36pm EST This article is more than 5 years ...

The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured ...

TEL AVIV, Israel, Oct. 31, 2023 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of a brand new feature on Sellers ...

Media effectiveness platform DoubleVerify (DV) is warning advertisers of the increasing exploitation of ads.txt – an industry standard designed to help publishers declare authorised digital inventory ...

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did ...

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...