Advertising agency releases step-by-step guide following Amazon's MCP Server open beta launch, enabling sellers to manage campaigns through natural language Amazon announced the open beta of its Ads ...

Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television (CTV) platforms to a social platform with nearly 1.6 billion ...

San Francisco–based startup GIGR (doing business as Playad) said it has raised $5.4 million in pre-seed funding to accelerate the development of AI-powered marketing agents designed to help companies ...

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned ...

CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more ...

Amazon is cracking open its ad infrastructure to AI agents. At IAB's Annual Leadership Meeting on Monday, the company announced the open beta of its Amazon Ads Model Context Protocol (MCP) Server, a ...

MedScout, a startup providing an artificial intelligence-driven commercial strategy engine for medical industry sales and marketing, announced Tuesday that it has raised $10 million in early-stage ...

In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high. Amazon is opening its advertising platform to AI ...