On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Meta's shares are up nearly 5x since their 2022 lows, due to efficiency focus, Reels success, and top-notch ad targeting post-ATT. Concerns arise as Reels monetization improvements plateaus, ...

Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...