Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics. Traditionally, decision-makers and ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Digital Experience Analytics (DXA), a new ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Company recognized for equipping utilities with personalized customer consumption insights that empower smarter, more holistic energy control LOS ALTOS, Calif.--(BUSINESS WIRE)--Bidgely has been ...

Accenture (NYSE: ACN) is launching the Accenture Connected Analytics Experience, an immersive and collaborative analytics capability that makes data more accessible and engaging, helping ...

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut ...

Digital Experience Analytics allows organizations to identify the root cause behind behavioral frustration signals without having to ask a question Qualtrics, the leader and creator of the experience ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. In a recent article, I covered ...

Digital Experience Management By definition, digital experience management is 100% data-driven and interaction analytics can play an important role in its success for an organization. One benefit is ...