With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...

It’s been one year since Apple released its App Tracking Transparency (ATT) feature – which is a way to improve consumer privacy where users can choose to opt-out of third-party app tracking. A new ...

Almost a year ago, Apple released iOS 14.5. Alongside the ability to unlock the iPhone with an Apple Watch while wearing a mask and new emojis, the company also brought its controversial App Tracking ...

Last year, Apple enacted App Tracking Transparency, a mandatory policy that forbids app makers from tracking user activity across other apps without first receiving ...

Apple is doing good on its promise, and it may have been later compared to its earnings report earlier this year, but this new App Store Transparency Report sums up what happened in 2022. The company ...

Apple's introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple ...

You know you meant to tap "Ask App Not to Track," and somehow you hit "Allow" instead. Here's how to put that right, or to change your mind about App Tracking Transparency at any time in iOS 16 and ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...