In the last decade, Apple has transformed itself from a garden-variety technology company with an especially rabid fan base to the most valuable public company on earth. Apple has become the worldwide ...

Tech companies are always looking for the next big thing and are sometimes too ambitious or release half-baked products that ...

Apple's iPhone Air is now an example of what not to do in the market as it flopped in its release and was never able to bounce back or improve its sales. Now, many of Apple's rivals are reportedly ...

TL;DR: Apple is cautiously developing new AR glasses after the Vision Pro's failure. Plans for Mac-tethered AR glasses were scrapped due to performance issues. Apple aims for standalone AR glasses, ...

FLOP and SLAP attacks make a mockery of Job’s Mob’s ‘secure by design’ claims The fruity cargo cult Apple is having a rough time defending its so-called security-first design philosophy… FLOP and SLAP ...

Apple is reportedly making a significant adjustment to its production plans for the iPhone Air, a move driven by a lackluster response to ultra-thin phones. This development comes amidst a backdrop of ...

Apple is reportedly developing seven head-mounted products, including new versions of the Vision Pro and smart glasses, in a bid to reshape how we consume content. Despite a slow start with the Vision ...

The iPhone Air is Apple’s latest attempt to make a fourth iPhone variant. It’s bombing, just like previous similar efforts. It’s clear that the vast majority of customers are happy with the other ...