Blue, brown, green—no matter what color your eyes are, a swipe of eyeshadow can make them pop. But raw color pigments can be intimidating to apply (maybe even the most intimidating, next to eyeliner).

Sometimes I feel like I'm hiding a dirty secret. I can put together a skin-care regimen like a pro and dab on BB cream and highlighter without even thinking about it, but when I look at eyeshadow ...

If you have hooded eyes, you’re in fabulous company. Michelle Williams, Maya Erskine and Gabrielle Union are all celebrities with gorgeous hooded eyes. However, sometimes applying eyeshadow to this ...

INSIDER consulted a panel of makeup artists and cosmetic designers to learn the most common mistakes people make with their eyeshadow and how to avoid them in the future. Make sure to use application ...

I have been blessed with a lot of things in my life, but being able to create a flawless eyeshadow look is not one of them. I have palettes in my bathroom that are just gathering dust. Every time I ...

Just like the rest of your body, eyes also come in all shapes and sizes among it one of these variations is a hooded eye. They are also commonly called “bedroom eyes”. Just like the rest of your body, ...

Once you've worked out the best shades for your eye colour, bought the right brushes and decided whether you want to create a smoky eye or something more minimal, there's the back and forth of ...

Start with an eyeshadow base, applied to the eyelid with your finger or a soft shadow brush. This will keep eye makeup where you put it and prevent creasing. Pick your shadow shades in groups of three ...

If you didn't know eyeshadow application should be based on eye type/shape then you've probably been getting it wrong and should watch this tutorial. Eyeshadow application should be according to eye ...