Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

The Metropolitan Museum of Art (The Met) recently redesigned its logo to much criticism in the press. Pratt Institute’s Communications Design faculty member Graham Hanson, president and chief creative ...

On the 50th anniversary of his famous “tongue and lips” emblem for the Rolling Stones, John Pasche says he had no expectations it would become so famous, or lucrative. By Joobin Bekhrad It began life ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

Last week, Los Angeles officials unveiled a logo to accompany their bid against Rome, Paris and Budapest to host the 2024 Summer Olympics. “That new logo centers around what makes LA famous, what it ...