Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

Did a wallpaper pattern in a Paris hotel room inspire the famous Chevrolet Bowtie emblem? Does the blue and white roundel really symbolize a propeller and sky? And was the Porsche logo first sketched ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

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TURIN – Lancia’s first new model as part of Stellantis is still more than a year away, but the Italian brand has already designed three new cars that it hopes will seal its entry into the premium ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...