Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...

No, BIC doesn’t have any plans to sell a smart razor quite yet, but the shaving giant is giving away a new Bluetooth-equipped prototype to learn more about how people are shaving. Part of ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. The BIC ...