Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced ...

BMW bought out the 60-year-old firm, Alpina in 2022 but the companies continued to operate separately until now. In 2026, BMW ...

And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...