Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

First artificial intelligence came for our jobs. Now it’s coming for beauty standards…by way of an AI-generated influencer beauty pageant. Solely digital renderings and not real people, cybernated ...

Cosmetics companies owned by celebrities have risen to the top in a world where the beauty industry and celebrity culture combine in a way never seen before. Thanks to Instagram and TikTok, these ...

In the first week of March, celebrities leaned more into their signature beauty looks, reinventing the details in which they’re known – and they had all the time to show us how they would like to be ...

Eggs, Rhode’s lemontini summer, Sabrina Carpenter’s Prada banana lip balm: if the buzzy digital marketing campaigns of the last year tell us anything, it’s that when the slightly obscure lands in the ...

Guava Shuishui was known as Guava Beauty to over 12,000 followers on Instagram Guava Beauty/Instagram Beauty influencer Guava Beauty — whose real name was Guava Shuishui — died on May 24, according to ...