Prof. Richard Thaler, one of the founders of the field of behavioral economics, will discuss his Nobel Prize-winning research at this year’s Nora and Edward Ryerson Lecture. The lecture, entitled ...

Behavioral Economics (BE) and lab/field experiments in the last several decades have contributed to the deepening scientific knowledge by uncovering mechanisms, producing key interventions, and ...

Daniel Kahneman is the Eugene Higgins Professor of Psychology and professor of public affairs in the Woodrow Wilson School of Public and International Affairs at Princeton University. He holds a BA in ...

In the late 1800s, one of the most enduring fictional characters of all time first appeared on the scene. No, I am not talking about Sherlock Holmes or Oliver Twist, but a less well-known though ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...