From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Background Poor oral health of elite athletes is associated with negative performance impacts. There is a need for oral health promotion and prevention strategies that are effective within the elite ...

Background The global surge in ultra-processed food (UPF) consumption is a major public health challenge, particularly among ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...