A new study published in Psychology of Popular Media indicates that exercising in virtual reality alongside prerecorded avatars can foster a genuine sense of social presence, increase feelings of ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

A new patent application from Apple describes an exercise motivation feature that presents a "virtual competitor," providing an "interactive and engaging experience" for fitness enthusiasts. The ...

Stock prices for companies like Peloton and Zoom have soared in recent months. It was a busy week on the stock market for companies like Zoom and Peloton, the virtual fitness platform that allows ...

ASICS. has filed a patent for a virtual space provision system that tracks user biometric data and exercise amount to enhance the virtual experience. The system computes movement quality information ...