After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

DALLAS, Tex., Oct. 21 – Organizations are now entering a world where big data analytics need to intersect with their traditional analytics methods in order to remain competitive and uncover new ...