WordPress is a powerful and flexible blogging platform that allows blog owners to create pages, install templates and plugins and is even more customizable for developers who know PHP programming.

Opinions expressed by Entrepreneur contributors are their own. Sometimes when I hear companies talking about creating a “machine” for their lead-generation efforts, I think about Dr. Seuss.

Website owners use drop-down menus to create user-friendly site navigation. A menu directs visitors to additional pages on a site, which increases page views. Adding a drop-down menu to your blog on ...