Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

This post originally appeared on Sinch. Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and ...

SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and analytics platform. The strategic collaboration positions ...

Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5. The ...

Mastering short-form content is crucial for your app’s growth. Here are five ways you can leverage it to get more app downloads. In-depth audience analysis and engagement are key to creating relevant ...