Honeylove reports that average bra sizes are increasing, influenced by factors like obesity, fashion inclusivity, and genetics.

Still buying the same bra size you were fitted for years ago? Here’s why experts agree an annual fitting is key.

You find the most gorgeous bra you’ve ever seen. It’s a black lace balconette with gold trim weaving throughout. It sparkles with the tiniest of black rhinestones. The inner shell is as soft as silk ...

You can see why this bra is a Shapermint best-seller. A seamless, sculpting, curve-skimming fit that does create bulges and back fat, plus the support of a traditional bra, with a sweetheart neckline ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

When recently sorting out my underwear drawer during a stint of pre-spring cleaning, I was amazed (and slightly horrified) to ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

On the list of the worst things to shop for, bras fall somewhere between bathing suits and jeans. Not fun. But there’s a new way to make bra shopping a whole lot easier (and way less awkward): A new ...

Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...