The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

David’s Bridal has introduced David’s Style Squad, a commissioned ambassador program encompassing creators, frontline associates and the bridal retailer’s loyal customers. The Style Squad will help ...

New Initiative Expands the Brand's 'Aisle to Algorithm' Ecosystem, Blending Employee Advocates, Influencers, and Everyday Creators Into a Performance-Driven Social Commerce Engine KING OF PRUSSIA, PA ...

There’s no denying that being a member of a bridal party is a commitment. In addition to providing support to the bride at the wedding, it often requires spending a good amount of time and money on ...

Once you get engaged and start envisioning how your wedding celebration will look, one of the first questions that may spring to mind is: How many bridesmaids can you have? Having close confidantes in ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...