After a seven year hiatus, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete endorsement ...

Warner-Lambert Co.`s Bubblicious bubble gum is getting a candy companion. Candilicious, a new soft-and-chewy candy, will be distributed soon in the Southeast and West, W-L`s American Chicle Division ...

Cadbury Adams USA, makers of Bubblicious bubble gum and part of Cadbury Schweppes plc, is teaming up with NBA All-Star LeBron James of the Cleveland Cavaliers to see who's got game when it comes to ...

Commercial endorsements are proving to be a sweet deal for one of the National Basketball Association's most prominent rookie players. LeBron James continues to attract huge contracts off the court ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Mondelez is selling its gum business in the U.S. for $1.35 ...