PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

Good PR can increase a brand’s ability to win new business. Julie Clare, chief executive at Clear B2B, recommends six steps to help target your PR more effectively. While you may already be convinced ...

PR founders and executives predict how their industry will change next year. This year has been complicated for public relations professionals. On one hand, many say it was demoralizing to watch the ...

These tips will help you to create content to share on LinkedIn that will garner interest and spread your content far and wide.