The original idea appeared to be using one button (as in the fastener used on clothing) to meditate on the passage of time each day of the year, a trend that popped up on TikTok in late 2025. TikTok ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Ever get tired of explaining yourself? The first big meme of ...

2026’s first viral meme has birthed an iconic catchphrase for nonchalance in the new year Luke Chinman is a writer at PEOPLE. He joined PEOPLE in 2024. His work has previously appeared in The ...