Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada.

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

Partnership provides programmatic access to premium, high-engagement content from HBCUs, NAIA, and the NBA G League, reaching untapped, engaged audiences. WINTER PARK, FL, UNITED STATES, January 6, ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...