The problem was easy to diagnose. “When people say things like that, it’s clearly a packaging issue,” he says now. The premium-­chocolate market is full of self-serious brands like Ghirardelli, and he ...

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Imagine you're at the movies: The lights have dimmed, the previews are over, chatter dwindles to a hush. You take a sip of soda through a straw. You pop some artificially buttery popcorn into your ...