Lifesight will be exhibiting at NRF 2026 at the Jacob Javits Convention Center in New York City from January 11-13, at booth number 6444 on Level 3. Attendees can learn more about UMM 3.0 and see how ...

In a laboratory experiment, two dictators give serially to a common recipient. In all treatment conditions, the second dictator knows the outcome in the first game. We vary the nature of the dictator ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.