The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. The indies have ambitious goals but little ...

If commerce media has earned a reputation as the most measurable part of modern marketing, clean rooms are a big reason why. Across The Drum’s recent coverage – from Costco’s tech stack reveal to ...

LiveRamp (NYSE: RAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

CANNES, France--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...