Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Every time Alyson publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Airline loyalty programmes don't tend to have the most exciting branding, if any at all, but the British Airways Club is now flying above the rest in terms of looks. Alongside a new name and structure ...