Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Gathering client data upfront is a critical, but often unnecessarily difficult, first step of any financial advisor-client relationship. Too often, wealth management firms still rely on spreadsheets, ...

How Allen Tillery Chevrolet Buick GMC unified decades of customer data to boost lead quality, closing ratios, and dealership performance.

Data and Analytics (D&A) is deriving insights using data to proactively measure business performance and improve decision-making. Today D&A is increasingly considered the next frontier for innovation ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

As vehicles collect and share more customer data, collision repair shops face rising privacy, security, and legal risks.

With the anonymous and remote nature of the crime, cyberattacks are an increasing problem for financial advisors. In 2021, there were more than 300 million victims of cyberattacks, according to ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...