Coke Zero was clearly well-prepared to cap off its long college football marketing season by scoring with Crimson Tide fans. Immediately following the team’s 42-14 defeat of Notre Dame in the BCS ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Guys, are you a sad sack piece of crap with delusions about your looks, talent, and abilities who can’t be counted on to perform the most basic of tasks? Well then, Coke Zero is for you! In this ad ...

The soda brand's Big Game aim at Coke landed well.