You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Stephanie Rich is Head of Platform at Bread and Butter Ventures, which accepts cold pitches. She shares an example email that's effective because it's short, customized, and eye-catching. Omitting ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Barry's boss, Joey Gonzalez, climbed the company ladder from instructor to the boardroom. He tells Gen Z and young millennials how cold emails can help them open doors—and even land promotions.