The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

DrBicuspid.com Editor-in-Chief Tony Edwards sat down with Colgate's director of scientific affairs, Barbara Shearer, BDS, MDS, PhD, to discuss the company's new Colgate Total SF toothpaste.

LONDON (Reuters) - Colgate-Palmolive must stop claiming that more than 80 percent of dentists recommend its toothpaste, the advertising watchdog ruled on Wednesday. The claim had appeared in poster ...