Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue. In Vogue's latest issue, a two-page Guess ad features a model sitting at a table ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...