Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future ...

The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing ...

The European Commission is facing fresh calls to make good on its 2017 antitrust decision against Google Shopping by banning Google from displaying its own shopping comparison ads units in search ...

Walmart's same-store sales recently slowed as the retailer took hits on sales of big-ticket items because of late tax refunds and a late spring. But the company continues to gain market share in ...

This sponsored content was created in collaboration with a Skift partner. Comparison, or cross-shopping, advertising represents a $2 Billion opportunity for travel e-commerce companies. Some in the ...

Walmart is placing a large portion of its TV budget into spot this year, rolling out price-comparison ads against local retailers in 60 markets this year, up from 50 last year, reports AdAge. It’s ...

Last week, Google launched a new service named Google Advisor. The tool lets you compare rates for mortgages, credit cards, CDs, or checking and savings accounts. The data comes from several places ...

Adding on to its previous new ad taking a knock at Siri and the iPad, Microsoft is back with another ad that outlines the iPad's lack of multitasking, and the setbacks with printing and other hardware ...

The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...