Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

This third dimension of research goes beyond surface-level data to reveal actionable human-level insights, empowering businesses to thrive in a rapidly evolving ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...