A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

We sat down with Ipek, who took MG103: Consumer Behaviour: Behavioural Fundamentals for Marketing and Management in 2023, to hear about her experience of the course. Why did you decide to attend LSE ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

What do customers really want, and why? What information will they listen to and what will they ignore? How do they make decisions and how can we help them make better ones? For many companies, ...