Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...