If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...