How realistic does a supermarket need to be? Study examines consumer research methods

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...
San Diego Union-Tribune

Are consumer sentiment studies a good measure of the economy?

Consumer sentiment has fallen this month to its lowest level since 2022. The University of Michigan’s consumer sentiment survey in March fell 11% from February. The monthly survey is closely watched ...
Seeking Alpha

iHeartMedia Releases Third in a Series of Consumer Studies, Revealing America’s Deepening Need for Human Connection in an AI-Driven World

The “Human” Consumer Study Shows that 82 percent of consumers worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person Report ...