Nike just flipped its logo for LeBron’s son, Bronny James Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture. Trump designed a ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

A logotype, commonly referred to as a logo, is a graphical symbol created for an individual company or product. It is designed to communicate quickly, and to be a distinctive and easily recognizable ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

An organization's logo is the first thing a prospective customer sees. And when it's bad, it can scare people away for good. We've gathered some of the worst logo fails of all time. These ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

These days, social media is awash with budding graphic designers giving their opinion every time a new corporate identity comes to town, often turning their hand to shaping an alternative in a matter ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...