While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report ...

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, ...

This story was written by Tameka Kee. CPMs are the default standard for buying display, and paid search ads get measured in clicks. But when it comes to valuing a social-media sponsorship, ...

Netflix is bringing its CPMs down from sky-high ad-supported launch rates of $45 to $55 to a range much more in line with rival ad-supported services: about $39 to $45. The streaming giant — which ...

TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. For 2013, TV broadcast CPMs averaged $44.11 for ...